With THE ODISSEY OF WILSON, a campaign for Vivo that won Bronze in Digital Craft – Data Storytelling.
The idea brought back the iconic “Wilson” from Cast Away to narrate, in an interactive and emotional way, the 450 years of plastic’s impact on the oceans. Launched ahead of the UN Ocean Conference, the campaign developed in partnership with UNESCO and Onda Azul turned science into storytelling to drive environmental action.
The idea brought back the iconic “Wilson” from Cast Away to narrate, in an interactive and emotional way, the 450 years of plastic’s impact on the oceans. Launched ahead of the UN Ocean Conference, the campaign developed in partnership with UNESCO and Onda Azul turned science into storytelling to drive environmental action.
Producer: Africa Creative / Caipe
Director: Nicholas Co-CCO
Director: Nicholas Co-CCO
Art Direction: Lucas Andrade
Motion: Gabriel Larangeira
Post production director: Manzi Akqa / Marinho Morais
Montage: Reiner Mentges
Motion: Gabriel Larangeira
Post production director: Manzi Akqa / Marinho Morais
Montage: Reiner Mentges